Social media is an important reality for any SME or start-up in today’s marketplace.
Social media can help raise Google search rankings, enhance communication and engagement with customers, and boost customer retention, brand awareness, and sales.
But how should you begin? Which platforms should you use? What should you post?
First, consider your target audience and where they hang out. Teenagers tend to favor Snapchat, YouTube, Tumblr, Vine, and Instagram. Women, especially young wives and mothers, are into Pinterest.
Businesspeople connect on LinkedIn. Influencers and bloggers use Twitter and Tumblr. Almost everyone is on Facebook. Based on your business goals and target audience, figure out which networks make the most sense for you, and focus on one or two of those.
Next, think about content. Social media is a two-way street. It’s an opportunity to understand your customers and address their needs, not just to promote your products.
Create posts that address problems, concerns, or interests your customers have that are relevant to your business. Showcase client stories or feedback you’ve received. Pull testimonials from Yelp and include direct links to your website and information about your company.
Finally, be sure to share the links to your social outlets on your home page, business cards, email signatures, and marketing materials, then monitor your social media channels regularly. Software such as Buffer and Hootsuite can help business owners manage their social media presence. To spark additional ideas and inspiration, follow others in your industry to see how they are leveraging social media.